How To Buy An Engagement Ring

Best Engagement RingS

How To Buy An Engagement Ring Made Easy Harrogate Jewellers – Rubie Rae

As a jeweller with over 35 years of experience, we know how to buy an engagement ring is not something you do every day but you want to do it right. Harrogate Jewellers Rubie Rae are here to help you create the perfect diamond ring.

So, you have found the love of your life, saved what you can afford and you want to get engaged, so what are your options?


  • Head to your local jewellers or their online shop, job done you have your ring.
  • Do your research and get a bespoke ring made. I know what you’re thinking, I can’t afford that but read on.


How To Buy an Engagement Ring

Most high street jewellers have a great selection for you to pick from but are you getting the best ring for your budget? If you consider most jewellers don’t make what they sell, unless they are one of the big companies, every engagement ring they have, have these costs built into them.

Big manufacturers make a significant proposition of engagement rings and to make the ring they have to cover the following cost.

Design fees

Bullion cost

Finishing and polishing costs


Model making cost

Diamond cost

Hallmarking cost


Casting cost

Setting cost

Shipping cost

Diamond Engagement Ring

Now you have a beautiful diamond engagement ring, that’s made in it hundreds if not thousands that is ready to be sold throughout the world. Unless you’re going to buy from one of the big jewellers, most jewellers can’t afford to order the volume needed to purchase directly from the manufacturer. So, most jewellers rely on buying from wholesalers or buying groups. Each of these adds its costs to your ring to cover the overheads shipping and their profits. This is when your local jeweller can showcase the diamond engagement ring to you but hang on a minute. Like most things, we buy there is always a cost to making we all know that. You now just need to add in

Rent and business rates



Profit margin


All of these costs go into making your engagement ring when you buy from the high street or online shop. So are you really getting great value for money, that is up to you to decide. I know what you might be thinking if an engagement ring has all of these costs attached to it, then a bespoke ring is out of the question. Don’t be so quick going the bespoke route more of your money goes into the ring meaning more ring for your money. Let me give you an example say you come to us at Contact US or another bespoke jeweller, yes you have some of the same fixed costs.

But that is it, no middleman or retailer, you’re in fact going direct to the source of your ring’s creation. This means not only are you getting a truly custom ring for your partner you maybe be able to get a much better diamond, ruby or emerald etc for the exact same budget. So, before you rush out and buy an off-the-shelf ring at least reach out to us you will be amazed at what we can offer.

How to Buy an Engagement Ring, not so long ago, choosing an engagement ring required just a few simple questions, round princess or emerald cut diamonds? Do you want white gold or yellow? These days, there’s a lot more to consider when you come to looking at buying an engagement ring. After all, it’s not every day you do this, so it can be a bit intimidating. With our help here is what will help make it easier for you. 

Rubie Rae Jewellers offer designer engagement rings in Harrogate delivered throughout the UK, so do not let distance be a barrier in creating that dream ring 

What Else Should I Consider

Don’t get caught up on trends.

An engagement ring should be timeless, a symbol of your love that will last forever. The aim should be to find the stone that is the perfect match for you and your future fiance. Look at their current jewellery to see what best suits their style. Are they white or yellow-gold person? Do they wear statement jewellery or go for minimal pieces?

A Diamond doesn’t have to be perfect on paper.

You will hear a lot about the “Four Cs” (colour, cut, clarity, and carat), but a certificated diamond should be just one of the factors in your decision-making. You don’t need a flawless diamond to create a beautiful ring. Diamonds that are 1/4, 1/3, 1/2, 3/4 and 1-carat command a higher price point. So why not look at one slightly under or over to fit around your budget? This way you can get more for your money.

Does a diamond size matter when?

Going for a big diamond is good if you can afford it but it is not always about the size. So what are your options? You could place more of an emphasis on colour and clarity rather than size. Remember if you’re after that eye-catching sparkle then look at overall quality and not just the size.

Know where the stone came from.

You will hear a lot about blood diamonds, so what are they? The term is used for a diamond mined in a war zone and sold to finance an insurgency or an invading army or warlord’s activity. All our diamonds are ethically sourced and conflict-free. This is what you should be looking for.

It’s not about the price tag.

De Beers’ advertising geniuses started running adverts pushing men to spend one month’s salary on a ring if they wanted to be “responsible.” By the 1980s, it jumped up to two months. These days, the rule of thumb that’s often referenced is that one should fork over at least three months’ salary when purchasing an engagement ring. This is all just clever marketing. The truth is there’s no exact science when it comes to how much to spend on an engagement ring, buying an engagement ring can be very scary but it does not have to be. We will help you every step of the way, from helping you with your style choice to selecting the right stone for you. With a bespoke ring, we can not only design your individual ring. We can also offer fantastic savings over the high street, so more rings for your money.

To speak to one of the team

Contact Us

Tel: 01423 589181

The setting

Once you know the style of the ring be that solitaire and halo or a fancy-shaped diamond, or gemstone. You need to start thinking about the setting. Think of the setting as the frame to put around your chosen stone. You can be bold and do something different and unique, but it is important that the ring reflects the style of the person who will be wearing it. At every step of the way we can help create that perfect ring, they will treasure forever.

Don’t be afraid to have an entirely unique ring

We all want everything we buy to feel special, and it’s no different for a ring to match up with to our expectations. It’s becoming more common for women to shy away from diamonds and traditional settings and opt for something personal and unique. People want something different, buying a ring from a shop means other people will have the same ring as you. Clients come to us for a ring that’s unusual but still clean and sleek so it won’t go out of style, that no one else has. It does not have to be wacky but be a reflection of who you are.

Consider working directly with a jeweller.

Our clients feel more special when they know their partner has gone that extra mile. Walking into a store and picking something, is an easy option. You point to a ring in the window that fits your budget. They then show you a few other rings that sit around that price point you have given them. Job Done. Or by talking to us we can create that unique symbol of love that’s custom-made around your partner’s style and taste, as well as your budget. They will love you forever knowing that the first token of love is one-of-a-kind just like they are.

For Further Help On How To Buy An Engagement Ring Let Harrogate Jewellers - Rubie Rae Help You