Why is an Engagement Ring is so expensive.


Engagement ring, buying does not have to cost the earth. So how can you save money without compromising on the quality or over stretching yourself.

When the time comes to looking for your engagement ring most people walk down the high street and buy what’s on offer. But do you really know where the expense goes if you read this below we might be able to save you some of your hard earned money. 

Yes, we all know that precious metal is expensive because of its rarity, the cost of mining and refining. The precious stones you choose for your engagement ring are also governed by the same cost of finding refining and cutting.

So where does the additional cost come from and how can you save money when looking for an engagement ring.

Harrogate Three Stone Engagement Ring

The High Street Engagement Ring


Many high street jewellers don’t design or make their own engagement ring or jewellery anymore. With most engagement ring/jewellery now coming from jewellery manufacturers overseas. You would think this would make thing cheaper for the consumer but let look at how this breaks down.

The manufacturer might have their own in house designer or they might contract this work out. From the initial sketches through to the finished design is a cost they can’t avoid. Traditional free hand jewellery design is cheaper but with many manufacturers opting for the CAD CAM route,
they have a high outlay in purchasing and running this technology.

As most commercial jewellery is designed to hit a set price point. The designer or CAD CAM operator is able to adjust the amount of metal or stone size to achieve this.

A sample piece is then made of the finished design, all of the costs so far represent the typical process of a high street engagement ring.

So how does this piece get into the retailer?

With many of the large jewellery retailers having specialist jewellery buyers who have built their skills over many years. These buyers either deal directly with the manufacturer and regularly visits the Far East, Indian or European exhibitions/factories to review their lasts collections.


Key Jewellery Exhibitions


The key exhibitions that jewellery buyers attend as follows.

IJL – London – September – 3 days
Vicenzaora – Italy – January & September 5 days & 4 days
Baselworld -Switzerland – March 5 Days
Hong Kong international jewellery Show – March & September 4 days & 4 days


The cost you pay for.


Most buyers will attend some, if not all the exhibitions and stay for the full duration of the show. They are flown, with hotels provided as well as with food through their stay. Some of the larger companies get invited by the larger manufacturers for corporate hospitality. We all know you get nothing for nothing. Even though they might have paid for the flight and hotels with the bill from the top restaurants covered by the manufacturer. All of these costs go into your engagement rings no matter how big or small it is.

Don’t forget also the cost for the manufacturers of exhibiting at these shows.

Using the Hong Kong show, for example, which has over 2000 exhibitors and one of the busiest jewellery shows.

You also have to take into account they have to hire the floor space. It cost around $524.00 per sq/m, this cost can easily be run up into thousands of dollars. They then have to light, fit out, paint or build (if built exhibition contractors who erect and dismantle). They also have to carpet it, hire security / safe. So, you can see where the cost is mounting. The company staff are put up in hotels, provided with food all at your expense.
As you can see a lot of time, effort and money have been spent on the possible engagement ring you looking to buy so far.

Engagement Ring Casting

The Retailers Costs.


Hang on though we have forgotten one element of this buying process, the retailer its self.
Think of any shop on the high street and tell me who’s going to have the highest insurance cost behind the banks that is. Yes, the jewellery retailer. In jewellery shops in Europe you must be buzzed into the store. Customers here in the UK can walk straight in, no questions asked.

So, do you not think the insurance companies put a premium on this, of course, they do. The high security cameras/security personnel. Don’t forget the stipulation that every morning and night the staff emptying the windows and returning it to the safe. All this is built into the cost of your engagement ring.

You cannot question how good our high street jewellers are, they offer warm and friendly staff and a vast array of jewellery to choose from. The staff are paid, trained and clothed in company uniforms. Those pure white lights that shimmer to help show off the diamonds consume a lot of electricity.

So, now you can see why buying your engagement ring from a high street jeweller can be up to 40% higher.

Let me explain how we do this.

We don’t have a buying department.

Unlike the high street we don’t hold stock, everything is custom made to you.

No we don’t have a high street shops.

We don’t have sales staff or uniforms.

Engagement Rings Savings


So, why come to Rubie Rae Bespoke Jewellers, with over 30 years designing jewellery collections for many of the leading high street retailers? Back in 2005 we went it alone, offering our customers a more personal bespoke service. Creating what the customer wants and not selling what we have in stock. We create an individual piece of jewellery from the engagement ring to redesigning an old family treasure. We offer the same high quality you expect to buy from the high street retailer. By offing a direct service, tailored to your individual needs and budget we offer fantastic savings to the customer.

The savings we offer are considerable, yet we know people still like to shop on the high street. Buying your engagement ring from the high street cost more..

For those of you, who want the individual service with no compromise on the quality. We have shown you how we can save you money, its now up to you which option you go for.

Engagement Ring Direct



Thank you for reading and if we can help in any way please feel free, you can contact us on:

Email: info@rubierae.co.uk
Tel; 01423 589181


Engagement rings direct